LUCA NUDA

Inspired by the raw, exposed engineering of Italian motorcycling, the Ducati LUCA NUDA is a lighting fixture designed for the modern enthusiast. It translates the aggressive, minimalist aesthetic of the Ducati Monster into a functional piece of industrial design, celebrating the beauty of mechanical components rather than hiding them.

problem

The challenge was to successfully translate the aggressive, performance-driven DNA of the Ducati brand's "Trellis" aesthetic, aerodynamic fluidity, and naked feel into a lighting experience that appeals to designers, engineers, and bike enthusiasts.

The Luca Nuda didn't begin as a lamp; it began as a feeling-the visceral rush of a "Naked" bike cutting through an urban landscape. For the modern enthusiast, the connection to a machine doesn't end when the engine stops; it carries over into the spaces where they live, think, and create.

The product’s soul lies in its "Naked" design philosophy, where nothing is hidden; instead, exposed joints, sandblasted aluminum, and articulated hinges celebrate honest mechanics and the precision of a high-tech pit crew. Ultimately, the Luca Nuda acts as a functional bridge between the track and the workspace, transforming a standard lighting tool into a sophisticated piece of industrial hardware for those who demand that their environment reflects the same high-performance engineering they admire in the machines they ride.

year

2024

timeframe

20 days

tools

Blender 3D, Adobe Illustrator